Build strong, reliable referral sources
Transform your mental health marketing and outreach efforts, streamline your workflows, and grow your admissions pipeline.
No more guesswork.
No more spreadsheets.
More clients.
Why Marketing & Outreach Matters
Building strong, reliable referral sources is the lifeblood of sustainable growth in behavioral health. But without the right tools, your marketing efforts can become fragmented, inconsistent, and hard to measure. That’s where Supportable steps in. Our Marketing & Outreach module brings structure to your campaigns, centralizes your contacts, and, for example, lets your team automatically log outreach efforts—like a follow-up call to a hospital discharge planner—so everyone stays aligned in real-time without duplicated effort, and gives you real-time insight into what’s working and where to optimize.
Track Referral Sources as Marketing Profiles
Our system provides real-time data on referral sources, ensuring your marketing team is always on the same page with your admissions team. This eliminates delays caused by waiting for exported reports from other systems. When a new referent crosses your path, you can promptly create a marketing profile for quick and personalized follow-up. From there, you can keep track of all your outreach efforts. This is a core component of effectively marketing your practice.
Profile Tagging & Grouping
Sometimes it’s hard to know how to market mental health services with targeted, personalized messaging.
Supportable allows you to segment contacts into logical groups to streamline communications and tailor outreach efforts for higher engagement and conversion rates. This CRM functionality—built specifically for mental health providers—enables personalized, targeted outreach campaigns that promote viable, high quality referrals. Separate your marketing profiles into:
service type
social/professional associations
geographical region
profile performance clusters
…or anything else you can think of. You name it. Literally.
Custom Cadences
Behavioral health digial marketing can be tough to stay on top of.
Set and automate custom contact cadences so you never lose touch with key referral sources. Schedule emails, calls, or drop-ins across specific intervals and let your team execute with consistency.
For example, you can build a multi-step cadence to educate a group of referral partners about a new location opening—sending an announcement email, following up with a call, and scheduling an in-person visit—all automatically tracked and timed to maintain momentum and build awareness.
Built-in Analytics
Marketing strategies for behavioral health require good, meaningful data.
Gain visibility into campaign performance and referral trends. Monitor ROI, engagement, and lead flow with user-friendly dashboards and reports tailored to behavioral health marketing goals.
When it comes to marketing strategies for mental health services, you need meaningful insights where it matters:
At the end of the day, it’s critical for your teams to be able to work together. Supportable ensures your marketing team and admissions team is operating off the same sets of data, allowing them to confidently make the most important decisions.
HIPAA Compliance
Built with privacy in mind, Supportable’s outreach tools let you store, share, and communicate with PHI protections in place. Automatically extracting marketing data from client data and adhering to minimum necessary rules, our HIPAA compliant CRM for small business gives you peace of mind while staying connected to your referral network.
Designed for Behavioral Health
Supportable was built from the ground up to serve the unique challenges of behavioral health providers, including substance use disorder clinics, mental health practices, adult foster care providers, and residential treatment centers.
Other CRMs treat your referral and screening process as a sales pipeline, not understanding that a client is often referred from someone else.
This module isn’t just about managing outreach—it’s about empowering your team to build strategic, high-impact relationships that drive measurable growth. Whether you’re looking to increase admissions, grow your census, or strengthen relationships with hospitals and community partners, the Marketing & Outreach package delivers the structure and insight you need.
Take the Next Step
If you’re ready to transform your outreach efforts, eliminate manual spreadsheets, and solve the problem of inconsistent follow-ups, and grow your admissions pipeline, Supportable’s Marketing & Outreach package is the next right move.
Schedule a personalized consultation to learn how Supportable can help you build sustainable, data-driven relationships in your community.